However, there are two versions of WeChat, one for users based in mainland China and one for users based in other locations. We’ve done this for the practical purpose of being more understandable to native English speakers and readers who are familiar with WeChat. Note: In our articles on this blog, we generally refer to Weixin, the China-based version of WeChat by its English name WeChat. Marketers who want to target customers in mainland China should be aware of these major differences, or they may lose potential customers. Though they have similar interfaces and many common functions, these two apps are different from each other in several aspects. Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. What are the differences between WeChat and Weixin? Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. Weixin is widely regarded as one of China’s most influential social media platforms. As of June 2022, Weixin had 1.299 billion monthly active users in China, with a 3.8% year on year growth rate. With a population of about 1.4 billion, China is one of the world’s largest countries. Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. MICRO-INFLUENCERS, KOCs AND PRIVATE POOLS.HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA.WORKING WITH BLOGGERS, INFLUENCERS & KOLS.Q4 2020 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q1 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q2 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING. Q3 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.THE MEGA GUIDE: CHINA E-COMMERCE, MARKETING AND DIGITAL SPACE 2023.CHINA MARKET ENTRY: E-COMMERCE + MARKETING PLANNING WORKSHOP.CHINA DIGITAL MARKETING MASTERCLASS: CHINA E-COMMERCE.CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION.CHINA TREND WATCHING MASTERCLASS: GETTING READY FOR 2022.8-MODULE CHINA DIGITAL MARKETING MASTERCLASS.CONTENT MARKETING: THE VIRAL POWER OF STORYTELLING.LEARN FROM CHINA RESEARCH AND CONSULTANCY.However, if you compare the number of mobile payment users in China and Europe and the USA, the apparent leader will be, namely, China. Of course, WeChat Pay is still inferior to Apple Pay and other Western payment aggregates in online payments abroad, since the application is aimed mainly at Chinese tourists.
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